Mastering Digital Identity: From Risk to Revenue

Criminals no longer break in—they simply log in.Your digital identity strategy is bleeding revenue, eroding trust, and creating vulnerabilities you can't afford. Organizations capture barely 25% of identity's potential value, leaving billions on the table while treating it as another IT burden.Mastering Digital Identity makes the case: identity isn't infrastructure, it's your most powerful product. Eve Maler exposes why traditional approaches fail and introduces the Identity Product Owner framework, transforming identity from cost center to profit engine—aligning security, privacy, and customer experience with real business outcomes.Through breach anatomies, case studies, and hard-won strategies, enterprise executives discover how to capture identity's untapped value, build workforce momentum, and win customer trust while protecting their data and reputation. In the digital economy, identity strategy isn't optional—it's where competitive advantage begins. Read more